Status Kesehatan Unit
Upgraded dari MERAH — MoU BPRS Amanah Sejahtera ✓
Executive Summary — Business Delta
Volume lead merchant turun 31,5% (76 → 52) dengan Lost rate 69,7% — namun strategi top-down Enterprise oleh Jun (CFO) & Anggit (COO) via Speedpay membuktikan dampak revenue nyata. Funnel Merchant SMB murni terhambat otomatisasi teknologi (KR 6.1), bukan beban kerja AE.
Leads Agt
52
▼ 31,5% vs Jul
Lost Rate
69,7%
90 / 129 leads
MoU BPD/BPRS
1 ✓
Fase Deployment
FU Coverage
58,9%
53 leads tanpa log
Volume Leads Merchant
vs target recovery 40/bln
Realisasi vs Target (%)
Lost rate & Follow-up coverage
OKR Health Score
Obj 3 — Akuisisi BPD/BPRS
75%
MoU Signed → Deployment → Go-Live Sep
1 · Tech Resource Deployment BPRS Amanah Sejahtera
CRITICALKeterlambatan integrasi API Speedpay menunda Go-Live & recurring revenue. Need: Tech/Speedpay Dev + Anggit (COO) — Dedicated Integration Lead minggu ini.
2 · Otomatisasi Merchant SMB Belum Optimal
HIGH129 leads masih diproses manual → FU hanya 1,36x, Lost rate 69,7%. Aksi: Eksekusi WA Auto-Responder & Lead Qualifying (KR 6.1), September 2026.
3 · 53 Leads Tanpa Kontak > 7 Hari
HIGH41% leads tanpa jejak log, usia 27–57 hari — risiko hilang ke kompetitor. Aksi: Bulk outreach / WA responder untuk rescue backlog.
4 · Dashboard Terpisah Visicloud ↔ Speedpay
MEDIUMPipeline value belum holistik. Aksi: Bangun Unified Sales Dashboard, update otomatis mingguan.
Sprint Deployment Prioritas Speedpay
Tim Tech menyelesaikan integrasi platform Speedpay × BPRS Amanah Sejahtera sebelum 20 September 2026.
Percepatan Otomatisasi Merchant (KR 6.1)
Rilis fitur WA Auto-Responder & Automated Lead Qualifying pertengahan September 2026 untuk eliminasi backlog manual AE.
Pengetatan Definisi Lost Merchant
Status "Lost" hanya sah setelah minimal 3x follow-up log + alasan dari daftar baku.
Replikasi Model Speedpay (KR 3.1)
Jadikan MoU BPRS Amanah Sejahtera sebagai Selling Case Study untuk penetrasi 10 target BPD/BPRS Syariah Jatim.
Akuisisi & Pitching BPRS
DONE / ON TRACKAnggit (COO) & Jun (CFO)
MoU Signed ✓ — fase deployment integrasi.
Disiplin Follow-Up Log
DONEDhika
100 log tercatat; coverage 58,9%.
Playbook & SaaS Value Map
DONETech / AE
100% dokumen; siap dipakai di merchant BPRS.
Follow-Up >1x Leads Merchant
LATEDhika
Rata-rata 1,36x → target via KR 6.1: 22 Sep.
WA Auto-Responder & AI Filter
IN PROGRESSTech / COO — KR 6.1
Progress 0,2 → rilis target pertengahan September.